An Ethnography Primer

  Design is about finding a problem and fixing it for the user. It is very important for designers to understand their users and to think in their shoes. Ethnography is the overall importance of designers understanding the relationship between what they produce and the meaning of the product. We as designers need to go beyond our perceptions of what we think people want and actually observe what they want in order to do our best in fixing their problem. The article discusses the importance of designing things that are meaningful to the user. This is relevant to the wayfinding project because wayfinding is entirely for the people. We are observing people and fixing something solely to benefit them and make their tasks easier and more enjoyable.