Objectified Notes

·      Best things of industrial design are the things that we don't realize were designed.

·      When we wake up, everything in our world was designed.

·      “Every object tells a story, if you know how to read it"- Henry Ford 

·      The goal is to improve people’s everyday life without them even knowing it or thinking about it.

·      A lot of people react positively when designs are easy to understand and easy to use- we have too many unnecessary things everywhere. People want simplicity.

·      Unobtrusive designs almost feel like they aren’t designs.

·      Each part in a design offers functionality.

·      If it isn’t necessary then it shouldn’t be there.

·      The smallest almost unnoticeable pieces of a design are part of it and functional.

·      Design is moving from tangible to intangible.

·      Design is the search for form.

·      Designers understand what people need, even more so than they do themselves.

·      Design is to create a comfortable environment where people feel good.

·      A harder part of museum is getting rid of everything that isn’t necessary.

·      Designers job is about what is going to happen, not about what has happened

·      Philosophy is fundamentally non-disposable.

·      Companies use design as a way to create value and raise prizes

·      There is design that costs more and some that cost less, some is good, some is bad.

·      The idea is that good design is something that distinguishes you. Target had that in an attainable way.

·      Designs become a part of the family. A vase becomes the vase mom always used or the chair becomes the chair that dad always sat in.

·      Ask yourself if you would buy it yourself.

·      Design is about mass production. Using industry to produce cereal goods.

·      Like we are afraid to admit that we are in the 3^rd technological world.

·      Why do we feel that we need to keep using things from the past?

·      Are the things we doing really having an effect and making a change?

·      Why would we have poorly designed projects when we have tons of good designs out there?

·      Design something that is better with use.

·      Wearing in instead of wearing out. Relationship is more satisfying as time goes on.

·      Working to stimulate people’s minds.

·      Needs to be plugged into natural human behavior.

·      A lot of designers design for the 10 percent that already have too much stuff when the other 90 don’t even have the common necessities.

·      Have to know that most things will once end up in landfills. Products are living in such a complex environment.

·      Now we have to think about what happens with our designs after people are done using it, how will it be disposed of?

·      Designers creating scenarios around objects. Teach people consequences on what they decide to use.

·      Consumers imagine how an object will affect their lives.

·      Value of design will be measured in the future more than it is now and how it will enable us to survive on this planet.